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A Brand By Any Other Name

By David N Johnson | Comments Off on A Brand By Any Other Name

A brand isn’t something that you create; a brand is something that you become. While it takes intention on the behalf of the people who make up the business, it’s in the minds of the consumer that a brand becomes. A brand becomes when the right memories are implanted, favorable memories that consumers can align…

My 3 Words for 2016

By David N Johnson | Comments Off on My 3 Words for 2016

In his annual post, Chris Brogan shares his 3 Words for 2016. These three words help to define your new year. They replace your new years resolutions with something a bit more tangible. I’ve been thinking for the past 3 weeks what my 3 words would be. I took a deep dive into who I…

A New Trust Equation for 2016: A Guide to Creating Rampant Word-of-Mouth and Increased Consumer Loyalty

By David N Johnson | 3 Comments

Change is an interesting word, isn’t it? It’s a word that strikes both excitement and fear. Sometimes it’s sought out, other times it’s avoided like change. In this post, I’ll be introducing you to a new trust equation (for the second time), one that I will go into great detail. One that will cause you…

Is it Time to Give Up Your Brand?

By David N Johnson | Comments Off on Is it Time to Give Up Your Brand?

Blasphemy! Why would a company give up their brand? I’ll answer that question but first I’d like to ask you a question, who owns your brand? You might be able to make the argument that it belongs to the company behind it, but I’d argue against that. In fact, if you take into consideration that…

David’s Hierarchy of Social Connections – 3 Steps to Harnessing the True Power of your Social Graph

By David N Johnson | Comments Off on David’s Hierarchy of Social Connections – 3 Steps to Harnessing the True Power of your Social Graph

Just as in real life, there are different levels, or types, of connections in the online world. As I’ve written about before we seem to have a disproportionate amount of connections that we know absolutely nothing about. Connections that are nothing more than a tick mark on our digital egos. I challenge you not to…

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