Posts by David N Johnson

A Brand By Any Other Name

A brand isn’t something that you create; a brand is something that you become. While it takes intention on the behalf of the people who make up the business, it’s in the minds of the consumer that a brand becomes. A brand becomes when the right memories are implanted, favorable memories that consumers can align…

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My 3 Words for 2016

In his annual post, Chris Brogan shares his 3 Words for 2016. These three words help to define your new year. They replace your new years resolutions with something a bit more tangible. I’ve been thinking for the past 3 weeks what my 3 words would be. I took a deep dive into who I…

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Is it Time to Give Up Your Brand?

Blasphemy! Why would a company give up their brand? I’ll answer that question but first I’d like to ask you a question, who owns your brand? You might be able to make the argument that it belongs to the company behind it, but I’d argue against that. In fact, if you take into consideration that…

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Relationships Matter – An Introduction to a New Trust Equation

Things make us happy, people make us even happier. Why? Because relationships matter. In a Swedish research study titled A Collective Theory of Happiness: Words Related to the Word ‘Happiness’ researches analyzed words that appeared online with the word happy and it’s synonyms. Words that represented terms for things, such as iphone, appeared much less than…

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Is Your Perspective Limiting Your Strategic Vision?

If you want to gain market share in these turbulent times, you must first adopt a new way of thinking. The old way of thinking about marketing, your customers, sales and customer service has to go by the wayside or your business will shrivel up and die. I know those seem like harsh words because they are and…

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Perception Vs Reality: The Social Chasm

Before digging into this post I think it’s important to note that the idea for this post came from the pastor of my church this past week. No, this isn’t going to be a religious diatribe, I just wanted to point out that little tidbit. In the sermon he was talking about the perception of…

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Business Codes – Creating A Moral Compass

For those of you that have been following my posts for a while, know that I recently switched URLS. This is a post from my other blog. I’ve been moving these over and while this was written a while ago it’s timeless advice. Read on. We are our businesses. We live in transparent times where…

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