Posts by David N Johnson

3 Words to Define My 2015

Life keeps moving. It has a way of making you forget the things that you’ve resolved to do. It’s not that you don’t try to stick to the important things, the things that really matter, things like your health, your family, your faith. With or without you, life moves on. For the last couple of…

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Connecting with the Movers and Shakers on LinkedIn, in 5 Easy Steps

Finding, Connecting and Building Win-Win Relationships Networking is the cultivating of positive, give-take relationships between two or more people that are beneficial to one another. In the past you had to set aside specific time with which you could network with a group of people, think Chamber of Commerce mixers, industry get-togethers, and conferences. With…

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The Golden Triangle of Community Engagement

[box style=”blue”]In the following post I use the example of an auto dealership but the Golden Triangle of Community Engagement can be used in any business. How about yours?[/box] We hear it all the time. Social media is about engagement. Social media is about building trust, communication and letting people get to know the real…

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Why Relationships Matter And ROI Doesn’t

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting “paid.” Don’t get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service…

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Forget About ROI, Start Thinking About ROE

Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for ways to lower the cost of acquiring new customers. It’s simple economics, the lower the acquisition cost the more sales (and money) we make…simple right? Not exactly, as…

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Creating Social Impact Through Social Media

There is a big difference between doing social good and being socially good. To put it simply, it’s the difference between stroking a check for a cause and being part of the cause. As a local business it’s important that the local community is better off because you are part of it. I know there…

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