Branding

A Brand By Any Other Name

A brand isn’t something that you create; a brand is something that you become. While it takes intention on the behalf of the people who make up the business, it’s in the minds of the consumer that a brand becomes. A brand becomes when the right memories are implanted, favorable memories that consumers can align…

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Is it Time to Give Up Your Brand?

Blasphemy! Why would a company give up their brand? I’ll answer that question but first I’d like to ask you a question, who owns your brand? You might be able to make the argument that it belongs to the company behind it, but I’d argue against that. In fact, if you take into consideration that…

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Relationships Matter – An Introduction to a New Trust Equation

Things make us happy, people make us even happier. Why? Because relationships matter. In a Swedish research study titled A Collective Theory of Happiness: Words Related to the Word ‘Happiness’ researches analyzed words that appeared online with the word happy and it’s synonyms. Words that represented terms for things, such as iphone, appeared much less than…

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Business Codes – Creating A Moral Compass

For those of you that have been following my posts for a while, know that I recently switched URLS. This is a post from my other blog. I’ve been moving these over and while this was written a while ago it’s timeless advice. Read on. We are our businesses. We live in transparent times where…

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Connecting with the Movers and Shakers on LinkedIn, in 5 Easy Steps

Finding, Connecting and Building Win-Win Relationships Networking is the cultivating of positive, give-take relationships between two or more people that are beneficial to one another. In the past you had to set aside specific time with which you could network with a group of people, think Chamber of Commerce mixers, industry get-togethers, and conferences. With…

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Why Relationships Matter And ROI Doesn’t

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting “paid.” Don’t get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service…

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Forget About ROI, Start Thinking About ROE

Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for ways to lower the cost of acquiring new customers. It’s simple economics, the lower the acquisition cost the more sales (and money) we make…simple right? Not exactly, as…

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