Social Marketing

Relationships Matter – An Introduction to a New Trust Equation

Things make us happy, people make us even happier. Why? Because relationships matter. In a Swedish research study titled A Collective Theory of Happiness: Words Related to the Word ‘Happiness’ researches analyzed words that appeared online with the word happy and it’s synonyms. Words that represented terms for things, such as iphone, appeared much less than…

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Perception Vs Reality: The Social Chasm

Before digging into this post I think it’s important to note that the idea for this post came from the pastor of my church this past week. No, this isn’t going to be a religious diatribe, I just wanted to point out that little tidbit. In the sermon he was talking about the perception of…

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The Golden Triangle of Community Engagement

[box style=”blue”]In the following post I use the example of an auto dealership but the Golden Triangle of Community Engagement can be used in any business. How about yours?[/box] We hear it all the time. Social media is about engagement. Social media is about building trust, communication and letting people get to know the real…

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Why Relationships Matter And ROI Doesn’t

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting “paid.” Don’t get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service…

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Forget About ROI, Start Thinking About ROE

Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for ways to lower the cost of acquiring new customers. It’s simple economics, the lower the acquisition cost the more sales (and money) we make…simple right? Not exactly, as…

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Creating Social Impact Through Social Media

There is a big difference between doing social good and being socially good. To put it simply, it’s the difference between stroking a check for a cause and being part of the cause. As a local business it’s important that the local community is better off because you are part of it. I know there…

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