Joint Ventures, What are they?

One of the most effective ways to generate 'free' web site traffic is through participating in what is known as a joint venture (JV).

A joint venture is simply a partnership between two or more people, web sites, or companies that are working towards a common goal. And your main goal is to get some targeted traffic.

Joint ventures are agreements. The term sounds fancy, but that's really all it's about. When two or more businesses form a partnership, and agree to work together for a certain period of time on a project, that's a joint venture.

The benefits of joint venture marketing are almost too numerous to list. The relationships you build and the resources you gain access to can skyrocket your business from ground zero to wildly profitable in record time.

JVs typically don't require a lot of up front investment of hard cash. That's the beauty of the method. If you're stuck in your business due to lack of capital, a JV can give you the leverage you need to move ahead.

This is because JVs hold shared, future profit as their focus. It is to the benefit of both parties to contribute the resources they have available.

Let's say you have a great product, but no list and no experience generating traffic. You can find a JV partner who has a list and plenty of traffic-pulling know how that would love to endorse and promote your product for a share of the sales.

Both parties win in that scenario. The list owner generates extra profits for himself without the hassle of creating a product, and you generate profit without paying for traffic or spending month's building a list.

The scenario I just described to you is one of the most common types of joint ventures among information product marketers. You aren't limited to endorsement based JV's, though. Anything of value can be exchanged in a joint venture.

Here's a quick list to get you thinking about creative JV scenarios and how they can benefit your business:

  • partner up to reach new markets
  • partner up to crush your competition

  • gain new leads and subscribers
  • sell off excess inventory
  • test out new ideas and special offers
  • reduce overhead expenses
  • start a new business with little up front investment
  • outsource your work or find a partner who can "fill in the gaps" in your areas of weakness (e.g., copywriting, site design)
  • Improve your offers (more products, more bonuses via your jv partner)
  • JV partners can be counted as 'super-affilates' and resellers
  • create long-term relationships (business relationships, or 'network', are one of the major keys to truly profiting online)

Several ways in which you can utilize joint ventures to your advantage of achieving your main goals are to send out personal requests to web site owners of similar sites and through ezine ad swaps.

In both scenarios, you will need to personally contact either the web site or ezine owner. This is the best way to receive a reply. However, I must warn you now, be prepared for rejection. But don't take it personally. Lots of internet marketers are extremely busy and may take up to an entire week to check their email messages. Some might get back to you, and some might not. It's nothing personal against you.

Here are a couple of sample email "templates" you can use when requesting a joint venture:

Dear [First Name],

I have a wonderful proposition that I believe you would be very interested in. I am in the process of promoting [Your Site] and would like very much if you would consider joining me in a lucrative partnership that will earn us both steady stream of web site traffic. [Your Site] is experiencing a high rate of incoming traffic at the moment and I am certain yours is as well. If we pool our sites together through some type of reciprocal link this would successfully funnel my site traffic to yours and vice-versa.

I have a plan that we could each write up a special article pertaining to the resources available from our sites respectively by endorsing one another's web sites including a link for our current site visitors to use. If you are interested, shoot me an e-mail and I will send you a copy of my personal endorsement I plan to post prominently on my web site so you can examine the quality of the content for yourself and send any revisions you would like to see implemented.

I look forward to hearing back from you at your earliest convenience. Please do take a moment to review [Your Site] to familiarize yourself with the excellent content I offer there.

To Our Mutual Success,

[Your Name] [Your Email] [Your Site URL]
Dear [First Name],

I just stumbled across your web site [Site URL]. I just had to write you to let you know how much I enjoyed it! It is full of fantastic content and I have certainly bookmarked it. I run a web site, [Your Site URL], that provides very similar content. I believe my site would compliment yours very nicely and would like to suggest that we partner up to increase our traffic rate to generate more profits.

All that would be required on your part would be to list a link back to my web site and recommend it to your visitors. I in turn would do the same for your site from my own. I believe that by combining out sites in this fashion would mutually benefit the both of us.

If you would like to participate in this with me, please do send me an email as soon as you get the chance. I am very excited about the possibilities this joint venture could produce for the both of us!


[Your Name] [Your Email] [Your Site URL]

Now before you start sending off emails to ezine owners, it's a really good idea to be a subscriber first. This way, they'll know that you are an active subscriber to their mailing list.

Also, be sure that the ezine discusses a topic that relates to what you have on your web site.

It wouldn't make too much sense to send a request to someone that has an ezine about pet care when your site is dealing with health products. Unless of course your health products are for pets. Then you've got a good combination. It could mean the difference between having your proposal accepted or rejected.

Here are a couple more sample email templates to use when requesting a solo ad swap:

Dear [Ezine Owner],

I just wanted to send you a quick note to let you know that I really enjoyed your last email. It was very informative and covered a topic that I am extremely interested in learning more about since I also run my own ezine that discusses this very thing! Thank goodness you decided to write about it! I cannot tell you how much it has helped me gain a clearer understanding of [Topic].

In fact, it inspired me so much that I have a proposal for you. I would be willing to swap solo ads with you inside my [Your Ezine Name] that currently has [Number Of Subscribers] subscribers. I believe that a joint venture such as this would be of great benefit to us both.

Please take a few moments to consider my free offer. I hope to hear back from you very soon!

Your Loyal Subscriber,

[Your Name] [Your Email] [Your URL]
Dear [Ezine Owner],

Hi. My name is [Your Name] and I have been a loyal subscriber of yours since [Date]. I wanted to send you this email to let you know how much I respect your writings and learn so much from the outstanding information you send out each [Time Frame].

I too run an ezine that covers some of the same subjects as yours. I would like to propose a mutually beneficial solo ad swap to you. I will happily run any solo ad to my subscriber list of [Number of Subscribers] that you wish to run in exchange for the same within your ezine. I am ready to run the solo ad on any date you would like to, so please do get back with me as soon as you can. This is sure to benefit both of us!


[Your Name] [Your Email]

When you write up a proposal, you have to finesse your prospect as much as possible. In other words, butter them up. People love it when you take time to write giving them unsolicited praise about something they've done. It's human nature.

Everyone always wants to hear how great they are. And being nice is certainly the best way to go when sending out proposals to people. Especially those that don't know you from Adam. And, before you send anything off, be sure you have the correct contact email address for your potential JV partner.

You wouldn't want to send off your proposal to the wrong person. You'll also want to be sure you tell them who you are, not just what you're doing. Including your full name when writing to others for the purpose of joint venture proposals is hugely important.

The best course of action when it comes to participating in a joint venture is not to focus in the beginning on your main goal of getting the free traffic.

That will simply follow. Let me explain. If you were to send out a request to do a free ezine solo ad swap with another ezine owner, you would want to create an add that would get the subscribers of that particular ezine to click on the link leading to your "target" page. Or the page you want them to go to. That's how you will achieve your target goal of generating the free traffic.

So write up your ad very, very carefully. You want to create as much interest as you can so that people reading it will want to visit your web site.

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