Remarkable: re·mark·a·ble/riˈmärkəbəl/ Adjective - Worthy of attention; striking.
Synonyms: notable, noteworthy, extraordinary, outstanding
Be remarkable. Don't be average. Look to see what your customers want and give them more. Being remarkable means being remembered. Being remembered means more word-of-mouth and increased customer loyalty. Everything you do should be remarkable, from your customer service to your content creation.
Give more than you think you should, do more than what's expected. Be hot, stay away from lukewarm and avoid cold as if it were the plague.
Being hot means being remarkable, being lukewarm means your meeting expectations, being cold means you're out of business, stay hot. Always remember to be remarkable, it means growth and increased profit.
If you want to be notable then you have to do things that others will not, that others dare not. Don't look to your competitors and think, "Hmm, if I do what their doing I'll get as much business as their getting." or 'Hmm, if I beat their price then I'll get all the business."
Stop racing to the bottom, race to the top by being unique, by giving your customers something they can't get anywhere else, a world class experience. Once you're on top you will lean just how lonely it is. Loneliness can be a good thing though, it means that your so called competitors can't compete with you... all because you're remarkable.
Create outstanding content. Create videos that teach, posts that inspire and status updates that beg for engagement. If you want to generate more leads, then create content that draws people in. Think pull marketing instead of push. Be a magnet. Be static cling.
If you're content isn't noteworthy people wont talk about it or share, people wont be drawn to it, it wont influence. Everything you do online should be remarkable. Everything you do at the point of the sale should be remarkable. Remarkable businesses flourish, unremarkable business struggle. Be remarkable.
What are you doing that it's remarkable?