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The Golden Triangle of Community Engagement

By David N Johnson | Comments Off on The Golden Triangle of Community Engagement
[box style=”blue”]In the following post I use the example of an auto dealership but the Golden Triangle of Community Engagement can be used in any business. How about yours?[/box] We hear it all the time. Social media is about engagement. Social media is about building trust, communication and letting people get to know the real…

Why Relationships Matter And ROI Doesn’t

By David N Johnson | 7 Comments

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting “paid.” Don’t get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service…

Forget About ROI, Start Thinking About ROE

By David N Johnson | 4 Comments

Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for ways to lower the cost of acquiring new customers. It’s simple economics, the lower the acquisition cost the more sales (and money) we make…simple right? Not exactly, as…

Creating Social Impact Through Social Media

By David N Johnson | 1 Comment

There is a big difference between doing social good and being socially good. To put it simply, it’s the difference between stroking a check for a cause and being part of the cause. As a local business it’s important that the local community is better off because you are part of it. I know there…

Social Purpose – Why It Matters To Your Companies Bottom Line

By David N Johnson | 1 Comment

What’s your social purpose? In a recent study the Edelman PR group found that 87% of global consumers believe that a business should place at least as much weight on the interest of society as they do on their interest of business. Serial entrepreneur Richard Branson pushes forth the idea in his book, Screw Business…