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Pavlov’s Dog, Associative Memory and Social Branding

By David N Johnson | Comments Off on Pavlov’s Dog, Associative Memory and Social Branding

The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlov’s dog; in short, Pavolv would ring a bell as he rubbed meat paste on his dogs tongue,…

Business Codes – Creating A Moral Compass

By David N Johnson | 1 Comment

We are our businesses. We live in transparent times where we have become more than just the person behind the counter, the voice on the phone, or the person sitting across the desk. Who we are is plastered all over Facebook and Twitter, Google+ and LinkedIn. Now, more than ever, people know who we are.…

I Believe In Magic, Do you?

By David N Johnson | Comments Off on I Believe In Magic, Do you?

Life is full of magical moments. While one can argue that magic isn’t real another can argue that it is, it all boils down to perspective. What’s your take? Me? Magic is real. No, I’m not talking about the magic you see in movies or even the illusions you see on stage, rather I’m talking…

The Abraham Path – Connecting Around a Common Cause

By David N Johnson | Comments Off on The Abraham Path – Connecting Around a Common Cause

The Abraham Path is real, but before I get into that I’d like to bring up the fact that I’ve written on the subject of social causes before and how a company can use them to connect with the people of their community around what matters to them the most. I encourage you to read…

Selling To Their Wants, Not To Your Own

By David N Johnson | 2 Comments

As salespeople there are really only two ways that you can make your customer feel. The first is to make them feel as if all you want is their money; the second, is that you truly do want to help them. You see, the two really only have one difference and that is mindset. Mindset,…

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