[Video] Automotive Lead Nurturing #3: Lead Scoring

Welcome to the 3rd video in the series Lead Nurturing. In this video I talk about lead scoring, about what you should do when somebody clicks on one of the links in your emails. Obviously if somebody clicks on a link and downloads your educational eBook or watches a testimonial video, they are more interested in your dealership than those that don't. In this video I share with you some ideas on what you should do when that happens.

Warning: You may or may not have the functionality to do what I share with you in the video, but watch it anyway and then call your CRM provider and let them know that you need it. Again, it's time to start thinking differently about how you interact through email. The way you've been doing it now is so... well, last year! HAHA

If you would like to hire me to rewrite your auto responders, you can contact me here.